Slash, Freeze or Invest: The Role of Marketing in Uncertain Times
Lexico, the Oxford online dictionary, defines counterintuitive as “contrary to intuition or to common-sense expectation (but often nevertheless true).” Further investigation states that...
View ArticleMarketing in 2021: Uncertainty or Opportunity?
As the current business landscape continues to be buffeted by an unprecedented global pandemic and the economic impact that is following close behind, it can seem increasingly difficult to forecast or...
View Article2021 B2B Marketing Benchmark Survey
Frost & Sullivan’s 2021 B2B Marketing Benchmark Survey is the leading resource for B2B marketing leaders to benchmark their performance against their peers. Participate in the survey and receive a...
View ArticleFrost & Sullivan Webinar: Marketing in 2021 – Uncertainty or Opportunity?
Recently, Frost & Sullivan, The Growth Partnership Company,™ conducted a timely webinar, Marketing in 2021: Uncertainty or Opportunity? Adam Kahn, Global Senior Director, Digital Strategy and...
View ArticleThe New World of Events: Planning, Sponsoring and Driving Returns in 2021
Recently, Frost & Sullivan, The Growth Partnership Company,™ conducted a timely webinar, Marketing in 2021: Uncertainty or Opportunity? Adam Kahn, Global Senior Director, Digital Strategy and...
View ArticleHow to Juggle Your 2021 Marketing Budget
Recently, Frost & Sullivan, The Growth Partnership Company,™ conducted a timely webinar, Marketing in 2021: Uncertainty or Opportunity? Adam Kahn, Global Senior Director, Digital Strategy and...
View ArticleMake 2021 the Year of the Marketer
Recently, Frost & Sullivan, The Growth Partnership Company,™ conducted a timely webinar, Marketing in 2021: Uncertainty or Opportunity? Adam Kahn, Global Senior Director, Digital Strategy and...
View ArticleDemand Generation in 2021: A Year of Discoveries & Opportunities
2020 was a year like no other in recent memory. But with several vaccines tested and ready to go, there is hope on the 2021 horizon for the general population and the industry, too. Marketers who are...
View Article5 Key Take-Aways from our First Demand-Gen “Un-Webinar”
Frost & Sullivan’s Brand and Demand Solutions recently hosted its first UnWebinar, Demand Generation in 2021: A Year of Discoveries and Opportunities. The fun and fast-moving event included speed...
View ArticleThe 2021 buyer has changed. Has your ABM strategy?
It’s no secret that 2020 was a very challenging year. The world changed and so did how we do business. Account Based Marketing is no exception. While it’s still a potentially powerful strategy, the...
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